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ADVERTISING QUOTES

You can tell the ideals of a nation by its advertisements.

NORMAN DOUGLAS, South Wind

Many a small thing has been made large by the right kind of advertising.

MARK TWAIN, A Connecticut Yankee in King Arthur's Court

Much brass has been sounded and many cymbals tinkled in the name of advertising; but the advertisements which persuade people to act are written by men who have an abiding respect for the intelligence of their readers, and a deep sincerity regarding the merits of the goods they have to sell.

BRUCE FAIRCHILD BARTON, The Man Nobody Knows

Advertising is the rattling of a stick inside a swill-bucket.

GEORGE ORWELL, Keep the Aspidistra Flying

Advertising is the greatest art form of the twentieth century.

MARSHALL MCLUHAN, Advertising Age, Sep. 3, 1976

In a nation that has developed to a high art advertising, the creator who refuses to advertise himself is immediately suspected of having no product worth selling.

GORE VIDAL, At Home

The main purpose of advertising is to undermine markets. If you go to graduate school and you take a course in economics, you learn that markets are systems in which informed consumers make rational choices. That's what's so wonderful about it. But that's the last thing that the state corporate system wants. It is spending huge sums to prevent that.

NOAM CHOMSKY, speech, Jan. 26, 2005

Advertising companies hire the very brightest, wittiest young people to write for them. Not one single sentence of it is worth repeating. Why? Because it wasn’t meant.

BRENDA UELAND, If You Want to Write

An advertising agency is 85 percent confusion and 15 percent commission.

FRED ALLEN, Treadmill to Oblivion

Society drives people crazy with lust and calls it advertising.

JOHN LAHR, The Guardian, Aug. 1989

Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.

F. SCOTT FITZGERALD, letter to his daughter, Aug. 24, 1940

Ads push the principle of noise all the way to the plateau of persuasion. They are quite in accord with the procedures of brainwashing.

MARSHALL MCLUHAN, Understanding Media

Google never did any advertising. They're like dealers; they sell the stuff, but they know better than to use it themselves.

PAUL GRAHAM, "How to Start a Startup"

The advertisements in a newspaper are more full of knowledge in respect to what is going on in a state or community than the editorial columns are.

HENRY WARD BEECHER, Proverbs from Plymouth Pulpit

I gave someone a perverse argument not so long ago about why advertising is better than movies. You want to hear it? Movies operate from a really disingenuous premise, that people are heroes. I know a lot of people and have had an opportunity over the years to observe them. Are they heroes...? Let's put it this way. Advertising tries something simpler and more believable: Products as heroes. I guess the idea is: When all else fails, put your faith in conditioner.

ERROL MORRIS, Boards Magazine, Aug. 1, 2000

Advertising is immodesty turned to profit.

ABRAHAM MILLER, Unmoral Maxims

Advertising is the way great brands get to be great brands.

AL RIES & LAURA RIES, The Fall of Advertising and the Rise of PR

Advertising is of the very essence of democracy. An election goes on every minute of the business day across the counters of hundreds of thousands of stores and shops where the customers state their preferences and determine which manufacturer and which product shall be the leader today, and which shall lead tomorrow.

BRUCE BARTON, attributed, Advertising in America

Advertising is a valuable factor because it is the cheapest way of selling goods, particularly if the goods are worthless.

SINCLAIR LEWIS, attributed, Selling the Dream

No method of advertising is too expensive if it brings proper results.

S. ROLAND HALL, The Advertising Handbook

Advertising is image management.

THOMAS JOHN REYNOLDS & JERRY CORRIE OLSON, Understanding Consumer Decision Making

Advertising is an environmental striptease for a world of abundance.

MARSHALL MCLUHAN, attributed, Subliminal Seduction

Advertising is like oxygen, you can't survive without it.

DONALD E. HULTS, Unseen Untold is Unsold

Advertising is an addiction: Once you're hooked, it's very difficult to stop. You become accustomed to putting a fixed advertising cost into your budget, and you are afraid to stop because of a baseless fear that, if you do, your flow of new customers will dry up and your previous investments in advertising will have been wasted.

MICHAEL PHILLIPS & SALLI RASBERRY, Marketing Without Advertising

Advertisers like to tell parents that they can always turn off the TV to protect their kids from any of the negative impact of advertising. This is like telling us that we can protect our children from air pollution by making sure they never breathe. Advertising is our environment. We swim in it as fish swim in water. We cannot escape it. Unless, of course, we keep our children home from school and blindfold them whenever they are outside of the house. And never let them play with other children. Even then, advertising's messages are inside our intimate relationships, our homes, our hearts, our heads.

JEAN KILBOURNE, Can't Buy My Love

Time spent in the advertising business seems to create a permanent deformity, like the Chinese habit of foot-binding.

DEAN ACHESON, attributed, Selling the Dream

The weakest link in any advertising program is its credibility. An advertising message has little believability with the average person. Advertising is taken for what it is--a biased message paid for by a company with a selfish interest in what the consumer consumes.

AL RIES & LAURA RIES, The Fall of Advertising and the Rise of PR

Let advertisers spend the same amount of money improving their product that they do on advertising, and they wouldn't have to advertise it.

WILL ROGERS, Will Rogers Speaks

When advertising is great advertising, it fastens on the myths, signs, and symbols of our common experience and becomes, quite literally, a benefit of the product.... As a result of great advertising, food tastes better, clothes feel snugger, cars ride smoother. The stuff of semiotics becomes the magic of advertising.

CURT SUPLEE, attributed, Persuasion: Reception and Responsibility

Too little advertising is like sowing too little seed. A farmer in planting corn puts a number of grains into each hill and is satisfied if one good healthy stalk comes from each planting. It's the constant advertiser that is bound to attract attention. It's the succession of bright, catchy advertisements that refuse to be ignored. That time must be allowed for the fruit to grow, ripen and be gathered is as true as that wheat cannot be reaped the day after it is sown.

BYRON W. ORR, The Clothier and Furnisher, Jan. 1890

Early to bed, early to rise, work like hell, and advertise.

TED TURNER, Call Me Ted

As a profession advertising is young; as a force it is as old as the world.

BRUCE BARTON, The Man Nobody Knows


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