ADVERTISING QUOTES IV

quotations about advertising

What we used to call advertising is evolving into something far more personal and ubiquitous. You may not like it, but you'd better be ready for it.

CHUCK PORTER

attributed, Beyond Advertising: Creating Value Through All Customer Touchpoints


One of the hottest areas of advertising growth involves the Internet. The interactive nature of Internet marketing offers unique marketing advantages that conventional electronic media, such as radio and television, cannot replicate. Interactive advertising affords the marketer the ability to engage the consumer in a direct and personal way. Another major advantage of online advertising is the content is not limited by geography or time. In addition, the results for advertisement campaigns may be monitored in real-time. Essentially all of the leading 100 national advertisers in the United States have begun advertising on the web.

MICHAEL A. MCGREGOR

Head's Broadcasting in America: A Survey of Electronic Media


When advertising is great advertising, it fastens on the myths, signs, and symbols of our common experience and becomes, quite literally, a benefit of the product.... As a result of great advertising, food tastes better, clothes feel snugger, cars ride smoother. The stuff of semiotics becomes the magic of advertising.

CURT SUPLEE

attributed, Persuasion: Reception and Responsibility

Tags: mythology


Advertising is an addiction: Once you're hooked, it's very difficult to stop. You become accustomed to putting a fixed advertising cost into your budget, and you are afraid to stop because of a baseless fear that, if you do, your flow of new customers will dry up and your previous investments in advertising will have been wasted.

MICHAEL PHILLIPS & SALLI RASBERRY

Marketing Without Advertising

Tags: addiction


Advertising companies hire the very brightest, wittiest young people to write for them. Not one single sentence of it is worth repeating. Why? Because it wasn't meant.

BRENDA UELAND

If You Want to Write

Tags: writing


The advertisements in a newspaper are more full of knowledge in respect to what is going on in a state or community than the editorial columns are.

HENRY WARD BEECHER

Proverbs from Plymouth Pulpit

Tags: Henry Ward Beecher, newspapers


Advertising is an environmental striptease for a world of abundance.

MARSHALL MCLUHAN

attributed, Subliminal Seduction


The more advertising I see, the less I want to buy.

TOM ROBBINS

Fierce Invalids Home from Hot Climates

Tags: Tom Robbins


Advertising to the uninterested is wasted. Unfortunately, in the digital world, even though wasting advertisers' money is a concern, wasting the time of the audience is damaging the medium itself. Lack of relevance led to the attention arms race -- the cause of much of the irritation of today's ads. Advertisers went from static banners to ever more attention-grabbing formats: animations, popups, pop-unders, interstitials etc. Each of these gave a temporary lift, but the underlying irrelevance meant the lift was temporary. The end result is that consumers have been trained to ignore ads.

DEREK HARDING

"Ad Blocking Is A Symptom, Not The Disease", Media Daily News, March 2, 2016


It is this emphasis on value which for many people excludes ads from admission into the canons of art. The value of art, moreover, especially in literature, is often associated with opposition to our detachment from the dominant values of society. In comparison with literature, ads accept and glorify the dominant ideology while literature often rejects and undermines it. The simple fact that ads answer the brief of their clients accounts for the common perception that while art is a vehicle of honesty, advertising is more likely to be a vehicle of deceit.

GUY W. D. COOK

The Discourse of Advertising

Tags: value, art


Although contemporary advertising is relatively young, it already has a considerable tradition. Each new ad is encountered against a background of thousands of earlier ads.

GUY W. D. COOK

The Discourse of Advertising

Tags: tradition


I find that I am growing in the advertising business in proportion as I realize and expound the theory and practice that there is no such thing as advertising.

THOMAS E. DOCKRELL

Annual Convention of the Associated Advertising Clubs of America


In many ways, mobile video advertising is a more advisable option than TV advertising. This is because on the mobile platform brands are able to identify unique users, and as such are able to offer them tailored advertising which is both relevant and timely. This identification even extends to user preferences based on their previous activity, and is far greater than for television, where brands can't establish exactly who and how many people are watching their advert at any given time. If anything, it highlights the 'con' of TV buying, which is based on loose estimations of audience figures, derived from surveying a small proportion of the population and scaling the results up to reflect the entire country.

WILL PROOPS

"Why Mobile Video is the Best Route to Improved Brand Engagement", Performance In, March 4, 2016


Advertising is the way great brands get to be great brands.

AL RIES & LAURA RIES

The Fall of Advertising and the Rise of PR


The ubiquity of advertising is, of course, just another effect of our uninhibited efforts to use all the media to get all sorts of information to everybody everywhere. Since the places to be filled are everywhere, the amount of advertising is not determined by the needs of advertising, but by the opportunities for advertising, which become unlimited.

DANIEL BOORSTIN

attributed, Media/Impact: An Introduction to Mass Media


Advertising is the modern substitute for argument, its function is to make the worse appear the better article. A confused competition of all propagandas -- those insults to human nature -- is carried on by the most expert psychological methods -- for instance, by always repeating a lie.

GEORGE SANTAYANA

Atoms of Thought: An Anthology of Thoughts

Tags: George Santayana


You can tell the ideals of a nation by its advertisements.

NORMAN DOUGLAS

South Wind

Tags: Norman Douglas


The future of video advertising is not about a one-way shift to digital video, it's a holistic approach to all screens. The lines between TV and video are all but indistinguishable to consumers, and the most successful advertising will take that same approach.

SCOTT FERBER

"Media Buyers are Bullish about Linear TV Advertising", World Screen, March 4, 2016


We read advertisements to discover and enlarge our desires.

DANIEL J. BOORSTIN

attributed, X-Rated: The Power of Mythic Symbolism in Popular Culture

Tags: desire


Advertising is fundamentally broken -- the Internet screwed it up and the only rational response is for people to use ad-blockers and tune out all the crappy ads.

JOE MARCHESE

"Fox Advertising Executive Joe Marchese Says Digital Media Is Unfairly Screwing Cable", re/code, February 18, 2016