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The car has become the carapace, the protective and aggressive shell, of urban and suburban man.
MARSHALL MCLUHAN, Understanding Media
Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America -- not on the battlefields of Vietnam.
MARSHALL MCLUHAN, Montreal Gazette, May 16, 1975
Ads push the principle of noise all the way to the plateau of persuasion. They are quite in accord with the procedures of brainwashing.
MARSHALL MCLUHAN, Understanding Media
Advertising is the greatest art form of the twentieth century.
MARSHALL MCLUHAN, Advertising Age, Sep. 3, 1976
Money is just the poor man's credit card.
MARSHALL MCLUHAN, Understanding Media
We are now in the midst of our first television war ... the television environment [is] total and therefore invisible. Along with the computer, it has altered every phase of the American vision and identity. The television war has meant the end of the dichotomy between civilian and military. The public is now a participant in every phase of the war, and the main actions of the war are now being fought in the American home itself.
MARSHALL MCLUHAN, War and Peace in the Global Village
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