PHILIP ZIMBARDO QUOTES

American psychologist (1933- )

Whoever has the power to label others as evil is automatically, or reflexively, the good person. Good people label bad people as evil. And once you do that, then it demonizes them. You don't negotiate with evil. You don't sit down at the table with the devil and say, "Okay, let's work this out." What you want to do is destroy evil. Every Catholic kid every night says, or should say, "Lead us not into temptation, deliver us from evil." And so you've got to go to God to help you deal with evil rather than your State Department or your negotiators.

PHILIP ZIMBARDO

interview, American Scientist, Apr. 2007


Coming from New York, I know that if you go by a delicatessen, and you put a sweet cucumber in the vinegar barrel, the cucumber might say, "No, I want to retain my sweetness." But it's hopeless. The barrel will turn the sweet cucumber into a pickle. You can't be a sweet cucumber in a vinegar barrel.

PHILIP ZIMBARDO

"You Can't be a Sweet Cucumber in a Vinegar Barrel: A Talk with Philip Zimbardo", Jan. 19, 2005


Our time is brief, and it will pass no matter what we do. So let us have purpose in spending it. Let us spend it so that our time matters to each of us, and matters to all those whose lives we touch.

PHILIP ZIMBARDO

The Time Paradox: The New Psychology of Time That Will Change Your Life

Tags: time


It was God who created hell as a place to store evil. He didn't do a good job of keeping it there though.

PHILIP ZIMBARDO

TED talk, Sep. 2008

Tags: Hell


The line between good and evil is permeable and almost anyone can be induced to cross it when pressured by situational forces.

PHILIP ZIMBARDO

interview with Hans Sherrer, Aug. 27, 2003

Tags: evil


The idea that an unbridgeable chasm separates good people from bad people is a source of comfort for at least two reasons. First, it creates a binary logic, in which Evil is essentialized. Most of us perceive Evil as an entity, a quality that is inherent in some people and not in others. Bad seeds ultimately produce bad fruits as their destinies unfold. We define evil by pointint to the really bad tyrants in our era, such as Hitler, Stalin, Pol Pot, Idi Amin, Saddam Hussein, and other political leaders who have orchestrated mass murders.... Upholding a Good-Evil dichotomy also takes "good people" off the responsibility hook. They are freed from even considering their possible role in creating, sustaining, perpetuating, or conceding to the conditions that contribute to delinquency, crime, vandalism, teasing, bullying, rape, torture, terror, and violence. "It's the way of the world, and there's not much that can be done to change it, certainly not by me."

PHILIP ZIMBARDO

The Lucifer Effect: Understanding How Good People Turn Evil


A few years ago -- I am sure all of you were shocked, as I was, with the revelation of American soldiers abusing prisoners in a strange place in a controversial war, Abu Ghraib in Iraq. And these were men and women who were putting prisoners through unbelievable humiliation. I was shocked, but I wasn't surprised, because I had seen those same visual parallels when I was the prison superintendent of the Stanford Prison Study. Immediately the Bush administration military said ... what? What all administrations say when there's a scandal. "Don't blame us. It's not the system. It's the few bad apples, the few rogue soldiers." My hypothesis is, American soldiers are good, usually. Maybe it was the barrel that was bad.

PHILIP ZIMBARDO

TED talk, Sep. 2008

Tags: Iraq War


Does it make a difference if warriors go to battle changing their appearance or not? Does it make a difference if they're anonymous, in how they treat their victims? We know in some cultures, they go to war, they don't change their appearance. In other cultures, they paint themselves like "Lord of the Flies." In some, they wear masks. In many, soldiers are anonymous in uniform. So this anthropologist, John Watson, found 23 cultures that had two bits of data. Do they change their appearance? Do they kill, torture, mutilate? If they don't change their appearance, only one of eight kills, tortures or mutilates. The key is in the red zone. If they change their appearance, 12 of 13 -- that's 90 percent -- kill, torture, mutilate. And that's the power of anonymity.

PHILIP ZIMBARDO

TED talk, Sep. 2008

Tags: war


To be a hero, you have to learn to be a deviant, because you're always going against the conformity of the group. Heroes are ordinary people whose social actions are extraordinary. Who act.

PHILIP ZIMBARDO

TED talk, Sep. 2008

Tags: heroes


Time matters because we are finite, because time is the medium in which we live our lives.

PHILIP ZIMBARDO

The Time Paradox: The New Psychology of Time That Will Change Your Life

Tags: time


Bullying is an evil because it not only destroys the life of the kid who's bullied, but also makes everyone in the class who knows this is going on feel guilty for not doing anything.

PHILIP ZIMBARDO

"Dr. Evil: Stanford psychology professor Philip Zimbardo on why good people do bad things", Design Mind


We have been taught that there is a fixed, impermeable line between good and evil, with the comforting belief that We and our Kin are on the good side and They, Those Others are on the bad side. This good-bad, dark-light dichotomy creates concepts of the other, the enemy, and supports not only prejudicial thinking, the in-group sense of superiority over the out-group, but worse of all it encourages dehumanizing others, thinking of them as undeserving creatures who are less than human. It is not hardwired into us; it is learned from adults, from the media, from politicians, from slogans and propaganda all around us.

PHILIP ZIMBARDO

"The Lucifer Effect: An Interview with Dr. Philip Zimbardo", Neuron Narrative, Oct. 20, 2008

Tags: evil


Sticks and stones can break your bones, but names can kill you.

PHILIP ZIMBARDO

The Lucifer Effect: Understanding How Good People Turn Evil


Whether we consider Nazi Germany or Abu Ghraib prison, there were many people who observed what was happening and said nothing. At Abu Ghraib, one photo shows two soldiers smiling before a pyramid of naked prisoners while a dozen other soldiers stand around watching passively. If you observe such abuses and don't say, "This is wrong! Stop it!" you give tacit approval to continue. You are part of the silent majority that makes evil deeds more acceptable.

PHILIP ZIMBARDO

"The Banality of Heroism", Greater Good, Sep. 1, 2006


The "Lucifer Effect" describes the point in time when an ordinary, normal person first crosses the boundary between good and evil to engage in an evil action. It represents a transformation of human character that is significant in its consequences. Such transformations are more likely to occur in novel settings, in "total situations," where social situational forces are sufficiently powerful to overwhelm, or set aside temporally, personal attributes of morality, compassion, or sense of justice and fair play.

PHILIP ZIMBARDO

"Who was Lucifer and how did he become the Devil?"


If you put good apples into a bad situation, you'll get bad apples.

PHILIP ZIMBARDO

"A Conversation with Philip G. Zimbardo: Finding Hope in Knowing the Universal Capacity for Evil", The New York Times, Apr. 3, 2007


We want to believe we are good, we are different, we are better, or we are superior. But this body of social-psychological research--and there are obviously many more experiments in addition to mine and Milgram's--shows that the majority of good, ordinary, normal people can be easily seduced, tempted, or initiated into behaving in ways that they say they never would. In 30 minutes we got them stepping across that line.

PHILIP ZIMBARDO

"You Can't be a Sweet Cucumber in a Vinegar Barrel: A Talk with Philip Zimbardo", Jan. 19, 2005


The world is, was, will always be filled with good and evil, because good and evil is the yin and yang of the human condition. It tells me something else. If you remember, God's favorite angel was Lucifer. Apparently, Lucifer means "the light." It also means "the morning star," in some scripture. And apparently, he disobeyed God, and that's the ultimate disobedience to authority. And when he did, Michael, the archangel, was sent to kick him out of heaven along with the other fallen angels. And so Lucifer descends into hell, becomes Satan, becomes the devil, and the force of evil in the universe begins.

PHILIP ZIMBARDO

TED talk, Sep. 2008

Tags: devil


Societal expectations matter little; personal expectations matter tremendously.

PHILIP ZIMBARDO

The Time Paradox: The New Psychology of Time That Will Change Your Life

Tags: expectations


Our sense of identity is in large measure conferred on us by others in the ways they treat or mistreat us, recognize or ignore us, praise us or punish us. Some people make us timid and shy; others elicit our sex appeal and dominance. In some groups we are made leaders, while in others we are reduced to being followers. We come to live up to or down to the expectations others have of us.

PHILIP ZIMBARDO

The Lucifer Effect: Understanding How Good People Turn Evil

Tags: identity