Rational behavior ... depends upon a ceaseless flow of data from the environment. It depends upon the power of the individual to predict, with at least a fair success, the outcome of his own actions. To do this, he must be able to predict how the environment will respond to his acts. Sanity, itself, thus hinges on man's ability to predict his immediate, personal future on the basis of information fed him by the environment.
One of the definitions of sanity, itself, is the ability to tell real from unreal. Shall we need a new definition?
ALVIN TOFFLER, Future Shock
Any decent society must generate a feeling of community. Community offsets loneliness. It gives people a vitally necessary sense of belonging. Yet today the institutions on which community depends are crumbling in all the techno-societies. The result is a spreading plague of loneliness.
ALVIN TOFFLER, The Third Wave
Knowledge is the most democratic source of power.
ALVIN TOFFLER, Powershift
Desire may reflect anything from a desperate need to a transitory want. In either case, wealth is anything that satisfies the craving. It applies balm to the itch. It may, in fact, gratify more than one desire at a time. We may want a touch of beauty on our living room wall. A painting, even an inexpensive reproduction, may provide a small surge of pleasure every time we pause to look at it. The same work of art may simultaneously fulfill our desire to impress visitors with our splendid good taste, or our social importance. But wealth can also be a bank account, a bicycle, a hoard of food or a health insurance policy.
ALVIN TOFFLER, Revolutionary Wealth
Technology feeds on itself. Technology makes more technology possible.
ALVIN TOFFLER, Future Shock
The Law of Raspberry Jam: the wider any culture is spread, the thinner it gets.
ALVIN TOFFLER, The Culture Consumers
Change is the process by which the future invades our lives.
ALVIN TOFFLER, Future Shock
Parenthood remains the greatest single preserve of the amateur.
ALVIN TOFFLER, Future Shock
