The main consequence of saying no to negative peer pressure is not just withstanding "the heat of the moment," as most adults think. Rather, it is coping with a sense of exclusion as others engage in the behavior and leave the adolescent increasingly alone. It is the loss of the shared experience. Further, the sense of exclusion remains whenever the group later recounts what happened. This feeling of loneliness then becomes pervasive but carries an easy solution -- go along with the crowd.