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Fashion is an inherent part of human social interaction and not the creation of an elite group of designers, producers, or marketers. Because of its basis in individual social comparison, fashion cannot be controlled without undermining its ultimate purpose, which is the expression of individual identity. If self-identity were never in doubt and social comparison never took place, there would be no demand for fashion, and there would be no need or opportunity for style change.

AUBREY CANNON, The Cultural and Historical Contexts of Fashion


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