Notable Quotes
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Before Google, I don't think people put much effort into the ordering of results. You might get a couple thouand results for a query. We saw that a thousand results weren't necessarily as useful as 10 good ones.

SERGEY BRIN, Playboy, Sep. 2004

Technology is an inherent democratizer. Because of the evolution of hardware and software, you’re able to scale up almost anything. It means that in our lifetime everyone may have tools of equal power.

SERGEY BRIN, lecture at UC Berkeley, Oct. 5, 2005

If I were seriously interested in something important to me, I wouldn't just click on the first search result, read it and take it as God's word.

SERGEY BRIN, Playboy, Sep. 2004

Some say Google is God. Others say Google is Satan. But if they think Google is too powerful, remember that with search engines unlike other companies, all it takes is a single click to go to another search engine.

SERGEY BRIN, Search Engine Strategies conference, Aug. 2003

Google is all about getting the right information to people quickly, easily, cheaply -- and for free. We serve the world -- all countries, at least 100 different languages. It's a powerful service that most people probably couldn't have dreamed of 20 years ago. It's available to the rich, the poor, street children in Cambodia, stock traders on Wall Street -- basically everybody. It's very democratic.

SERGEY BRIN, Playboy, Sep. 2004

We came up with the notion that not all web pages are created equal. People are -- but not web pages.

SERGEY BRIN, lecture at UC Berkeley, Oct. 5, 2005

Ultimately you want to have the entire world's knowledge connected directly to your mind.

SERGEY BRIN, Playboy, Sep. 2004

It has to be the right idea and have good taste, but the execution and delivery are what’s key.

SERGEY BRIN, interview, The Guardian, June 17, 2009

We want Google to be the third half of your brain.

SERGEY BRIN, introducing Google Instant, Sep. 8, 2010


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